PB Money, an investment platform with a strategic partnership with Paisabazaar, has secured a Securities and Exchange Board of India (SEBI) license to act as an Online Bond Platform Provider (OBPP). This authorisation permits PB Money to oversee the full investment lifecycle for bonds, spanning from user onboarding and Know Your Customer (KYC) checks to bond choice, order submission, payment handling, and post-purchase support.
Through its partnership with Paisabazaar, PB Money enables consumers to discover bond investment options on Paisabazaar’s platform and then proceed to PB Money to complete their investments. The collaboration aims to make fixed-income products more accessible to retail investors by streamlining the digital investment process.
Simplifying Bond Investments for Retail Investors
Santosh Agarwal, Director of PB Money and CEO of Paisabazaar, emphasized that investments play a key role in meeting consumers’ evolving financial needs. He noted that the license will help PB Money deliver a smoother bond investment experience, making it easier for investors to discover and evaluate bonds alongside other investment options.
Bonds remain an underutilized investment option among retail investors in India, despite their ability to provide regular interest income and diversify portfolios. PB Money seeks to address this gap by simplifying the process of understanding, comparing, and investing in fixed-income products.
Investors on the platform can explore bonds based on parameters such as yield, credit rating, and investment amount. These features are designed to help users compare options and make informed decisions. PB Money focuses on expanding access to a broader range of fixed-income opportunities through its digital interface.
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PB Money’s Background and Partnership with Paisabazaar
PB Money is operated by PB Marketing and Consulting Private Limited, a wholly-owned subsidiary of PB Fintech Ltd, which has been publicly listed since 2021. The company is registered as a stockbroker in the debt segment of the National Stock Exchange of India (NSE), with SEBI registration number INZ000333532 and NSE member code 90494.
Paisabazaar, also part of PB Fintech, operates as a financial products marketplace, offering consumers free credit scores. Over 12 years, it has served over 58 million consumers across 850 Indian cities and towns. Its services include loans, credit cards, investments, savings, bill payments, and mobile recharges. Users can also access their credit scores from all four credit information companies in India.
Paisabazaar holds ISO 27001:2013 and Payment Card Industry Data Security Standard (PCI DSS) certifications, ensuring robust information security and payment data protection.
Expanding Access to Fixed-Income Products
However, investors must still assess risks, repayment terms, and credit quality independently, as platform registration does not guarantee returns. For more details, visit PB Money’s website.
